Having a great name for your dog walking business is not going to make or break you, but it will help a lot. Your company's name is its most important element of advertising. If you can think of a name that is but clever and obvious, concise and illustrative, you will be on your way to getting good clients and having a business that meets your needs and goals.
1) Make it obvious what you do
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Anyone hearing your business name should immediately understand what you do. Never make people guess with a cryptic name or an old usage only an English Professor would get. Keep it simple so people can move on to wondering if you are good and if they can afford your services.
2) Keep it short
Any name longer than four words is a long name. While more than four words will give you a better chance at explaining exactly what you do (like "NYC Dog Walks for Elderly Dogs"), that long name is going to force you that discomfort and clumsiness of having to say it over and over again. If you are really attached to a long name, seriously consider if you would be willing to answer a phone 20-30 times a day, repeating that long name, for the five or more years you will be in business.
3) Check that no one else is using it
You will run into copyright infringement issues for you use a name that someone else has already laid claim to. To be sure your new business's name is not taken, check your local phone book, and then do a few different searches online. If you do find another company that is using the name, just be sure its very small, and not in your state (or near your state) and you will probably be fine. If you have any concerns at all, it is best to check with a lawyer.
4) Do not be too clever
It is good to get attention with a name, but do not get too clever, or too extreme. You want people to smile when they hear your business name, not to raise their eyebrows in suspicion.
5) Test it out on your friends
See what your friends think of the name. When you have whittled your names list down to 2-3 candidates, ask your friends which company name they would be more likely to hire. Also ask people who would be your target clientele.
Here are 20 business names to get your ideas flowing. Each one of these could also be changed to "dog walkers" or "dog walking" and still work well.
1) Your Town Dog Walks
2) Your Neighborhood Dog Walkers
3) Active Paws Dog Walking
4) On the Move Dog Walkers
5) Out for a Walk Dog Walking
6) Wanna Go for Walk Dog Walkers
7) Happy Paws Dog Walking
8) Your Name's Dog Walkers
9) Best Friends Dog Walks
10) Sniffs and Wiggles Dog Walkers
11) Out and About Dog Walks
12) Doggie Escorts
13) At Your Service Dog Walkers
14) On the Mend Dog Walking (for older or disabled dogs)
15) Tough Guy Dog Walking (for aggressive dogs)
16) Happy Pack Dog Walks
17) Pedigree Dog Walking
18) Four Seasons Dog Walks
19) Rain or Shine Dog Walking
20) Part of the Family Dog Walking
Dog Walking Business Names - 5 Tips For a Great Name
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